Achieved Bright Results in FHC China 2014

FHC was held on 12-14 November in Shanghai. There were more than 1,800 companies from 70 countries and regions participating with over 30,000 trade visitors throughout the three-day show.


This year, our booth was divided into foodservice and retail area in order to reach out to our target customers in making them understand our products more easily. A double-deck booth was also set up to expand the interactive platform in attracting more clients and creating more business opportunities. Our focus brands were then categorised into 4 categories, including dairy, chocolate, fruit and grocery as to clearly showcase the characteristic of different brands. Besides that, Foodgears chef team prepared food demonstrations to display the wide range of Foodgears’ products to our customers, which in correspondence increased consumers’ attention of our brands. In particular to presentation, we set up a prominent eye-catching giant pack (2-metre tall) with light box highlighting the new Devondale logo to draw consumers’ attention. In addition, 3,000 pcs of free sampling of Devondale milk were distributed around, which eventually received overwhelming responses from customers.


Overall, FHC 2014 concluded successfully. The exhibition did not only help Foodgears increase its brand recognition, but also brought more business opportunities. Therefore, we greatly appreciated the suppliers and customers’ support, with the success of the show and the positive feedback from the visitors and customers. May Foodgears have a brighter prosperity in year 2015!